Ather Energy has announced a limited period discount of up to Rs 20,000 on its electric scooter lineup including the Rizta and 450 series. The special offers are available at Ather Experience Centers in India till March 31, 2026, making it an attractive opportunity for buyers considering purchasing an electric scooter.
The company says the initiative aims to make its electric scooters more accessible to aspirational buyers and young urban customers, especially as the PM e-Drive subsidy of Rs 5,000 is set to stop after March 31, 2026.
Discount up to Rs 20,000
Under the limited time scheme, customers can avail a total benefit of up to Rs 20,000. This includes credit card discount of Rs 10,000, cash discount of Rs 6,500 and extended component warranty of Rs 3,500.
These benefits are applicable across Ather’s dealership network in India for purchases made before the end of March. With the implementation of these offers, the Rizta S is now priced at Rs 1,04,758 (ex-showroom Mumbai), while the 450S is available at Rs 1,13,100 (ex-showroom Mumbai) during the promotion period.
Targeting aspirational and Gen Z buyers
Ather’s current product lineup caters to two distinct customer groups. The 450 series is introduced as a performance-focused electric scooter, aimed at riders who value acceleration, advanced technology and a sporty riding experience. The Rizta, on the other hand, has been designed as a family-oriented scooter giving priority to practicality, comfort and everyday utility.
With the growing popularity of EVs among Gen Z and young urban consumers, Ather is positioning its scooters as the ideal mobility solution for the modern urban lifestyle. Features like connected technology, smartphone integration and access to the Ather Grid fast-charging network make the scooter attractive to tech-savvy riders.
Strengthening EV Adoption
The special offers come at a time when the acceptance of electric two-wheelers is increasing in India, especially among urban buyers looking for low running costs and eco-friendly mobility options. By offering additional incentives before the PM e-Drive subsidy ends, Ather aims to encourage more customers to shift from traditional petrol scooters to electric options.