Tata Motors celebrates 1 million Nexon milestone
Tata Motors has launched the new Pure+ PS variant of Nexon at a starting price of Rs 9.59 lakh (ex-sh, Delhi). With this launch, Tata Nexon becomes the first car in India to offer a panoramic sunroof under Rs 10 lakh. The new variant has been introduced as Tata celebrates selling 10 lakh Nexon SUVs in India.
The newly launched Nexon Pure+ PS variant further strengthens Tata’s strategy of offering premium features at more accessible price points. It will be available with multiple powertrain options including petrol, diesel and twin cylinder iCNG. Tata Nexon’s ICE lineup stands alone, with 5 new Pure+ PS variants Now it has been expanded to 66 variants Petrol, diesel and CNG powertrains. Including the 13 variants of the Nexon EV, the Nexon range will offer a total of 79 variants in May 2026.
Panoramic sunroof under Rs 10 lakh
The biggest highlight of the Nexon Pure+ PS is its inclusion of a voice-assisted panoramic sunroof, a feature usually seen in more expensive SUVs. Tata says this makes the Nexon the only vehicle in the country under Rs 10 lakh to offer a panoramic sunroof.
Apart from the new sunroof, the variant is also equipped with a 26.03 cm Harman infotainment system supporting wireless Android Auto and Apple CarPlay. Other features include a 6-speaker audio system, HD rear-view camera with guidelines, rear parking sensors, auto LED headlamps, rain-sensing front and rear wipers, cruise control, LED tail lamps and electrically adjustable ORVMs with auto fold function.
Continue Multiple Engine Options
Tata Motors is continuing its multi-powertrain strategy for the Nexon lineup. The Pure+ PS variant will be offered with the segment’s most powerful 1.2-litre turbo petrol engine with twin cylinder iCNG and diesel options. The petrol variants are available with both manual and AMT gearbox options. Diesel buyers also get the option of manual and AMT transmissions. Tata says the diesel version remains the most fuel efficient diesel powertrain in the segment.
The Nexon Pure+ PS petrol MT is priced at Rs 9.59 lakh, while the petrol AMT is priced at Rs 10.14 lakh. The price of twin cylinder iCNG MT variant is Rs 10.39 lakh. The diesel MT is priced at Rs 10.54 lakh, while the diesel AMT variant is priced at Rs 11.19 lakh. All prices are ex-showroom, Delhi.
Nexon continues strong momentum
Tata Motors said the Nexon was India’s best-selling car in the second half of FY26 and was also the country’s best-selling SUV during FY26. With sales of over 10 lakh units so far, Nexon remains one of Tata’s most important products in the compact SUV segment. Commenting on the launch, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Limited.Said that the addition of the panoramic sunroof further enhances the overall value proposition of the Nexon and strengthens its appeal among buyers looking for premium features at an accessible price.
How Tata’s aggressive variant strategy helps Nexon stay ahead in sales
Tata Motors has adopted an extremely detailed pricing and variant strategy with the Nexon, and this has played a major role in helping it remain among India’s best-selling SUVs. Combining the ICE and EV lineup, Nexon now offers 79 variants with petrol, diesel, CNG and electric powertrains.
Instead of offering just a few broad trims, Tata has created several step-up options at almost every Rs 25,000 to Rs 50,000 price interval. This allows buyers to choose the exact combination of features, transmission and fuel type they want without stretching the budget too far.
Buyers can start with the petrol manual variant priced at Rs 7.37 lakh and go up to the fully loaded EV variant priced at over Rs 17 lakh while staying within the Nexon family. Tata has democratized premium features like panoramic sunroof, cruise control, connected tech and Dark Edition by offering them at multiple price points instead of limiting them to top-end trims.
This wide spread of variants allows Nexon to simultaneously target entry-level SUV buyers, family customers, fleet operators, diesel users, CNG buyers and EV adopters. This strategy has helped Tata maximize market coverage and maintain strong sales volumes across various customer segments, which very few rivals currently match.
