Following the response from early buyers following the launch of the second batch of the limited edition electric SUV, Mahindra has announced a buyback option for select BE6 Batman Edition customers. The move comes after some of the original 999 customers expressed their dissatisfaction over the reintroduction of the same variant.
Launch of second batch has triggered reaction
Mahindra first launched the BE6 Batman Edition in limited numbers last year, all 999 units of which were sold out within 135 seconds. Strong demand highlights the appeal of the special edition. Earlier this year, Mahindra introduced another batch of 999 units of the same Batman Edition, which also saw strong demand and was sold out in 7 minutes.
However, the decision to launch a second batch did not please some early buyers who expected exclusivity from the first lot. Many customers expressed their concern on social media, expressing disappointment at the limited-edition appeal being diluted.
Mahindra responds to customer feedback
Responding to this feedback, Mahindra has now offered a full buyback option For the original 999 customers of the BE6 Batman Edition. According to the company’s official communication, this option is being extended exclusively to the founding owners who were part of the first batch.
Mahindra has said that this offer will be valid for a period of 30 days from the date of communication. Interested customers can reach out to their respective dealerships to understand the terms and conditions associated with the buyback option.
The company also acknowledged the strong response to the Batman version, noting that both batches of 999 units were fully booked in a short period of time. Mahindra reiterated its appreciation for early customers and their support, while also addressing concerns about exclusivity through this buyback initiative.
The first batman version in the world
The BE6 Batman Edition is a special collaboration between Mahindra and Warner Bros., inspired by the iconic DC superhero. Based on the top-spec variant, it features a distinctive satin black finish with Batman-themed decals, gold accents, Bat emblem and large alloy wheels, giving it a unique road presence. The interior is all black themed, with gold highlights, Batman branding and a numbered plaque highlighting its limited production.
Powering the SUV is a 79 kWh battery pack paired with a rear-wheel-drive electric motor, delivering strong performance with a claimed range of up to 682 km. This variant is equipped with features like dual 12.3-inch screens, premium audio system and ADAS, making it a blend of style, performance and exclusivity.