Toyota Kirloskar Motor has announced the launch price of the all-electric urban cruiser Abella in India. The urban cruiser Abella, offered in a single fully-loaded E3 variant, has been priced at Rs 23.60 lakh (ex-showroom). With this launch, Toyota enters the mainstream electric SUV sector with a product that combines SUV styling, a premium feature list and advanced safety technologies. The urban cruiser Abella is an important part of Toyota’s multi-pathway strategy towards carbon neutrality, complementing its existing hybrid and alternative fuel vehicle portfolio.
Urban Cruiser Abella – Design and Features
The urban cruiser Abella follows Toyota’s new “Urban Tech” design philosophy, combining a bold SUV stance with futuristic styling elements. Exterior highlights include Toyota’s signature Hammerhead-inspired front design, full-LED lighting, aerodynamic bodywork, dual-tone color options and 18-inch alloy wheels.
Inside, the SUV gets a spacious dual-tone cabin with premium finishes. Features include ventilated front seats, ambient lighting with 12 color options, panoramic sunroof, JBL premium sound system and sliding rear seats to enhance passenger comfort. There is a dual-screen setup on the dashboard which houses a 10.25-inch digital instrument cluster and a 10.1-inch touchscreen infotainment system. Wireless Apple CarPlay and Android Auto are offered as standard.
61 kWh battery, ADAS and fast charging
Powering the urban cruiser Abela is a 61 kWh battery pack paired with a front-mounted electric motor that produces 128 kW (about 172 hp) and 189 Nm of torque. Toyota is offering the SUV with both AC and DC fast charging compatibility. Connected charging features include remote charging control, battery monitoring and charging schedule management through the Toyota i-Connect platform.
Safety equipment includes Level 2 ADAS, seven airbags, electronic stability control, high-tensile steel body construction and a 360-degree camera system. The ADAS package includes features like adaptive cruise control, lane keeping assist and autonomous emergency braking.
ownership package
Toyota is backing the Urban Cruiser Abella with an 8-year battery warranty. Customers can also choose from Battery-as-a-Service (BaaS) programs, assured buyback plans and various finance options. To support EV customers, Toyota says it has over 500 BEV-enabled service touchpoints across India with over 2,500 trained EV technicians. The company is also offering 45-minute express maintenance services for EV owners.
More expensive than Maruti Evitara
The most interesting aspect of the urban cruiser Abella is its price. Abella has been rechristened Maruti Suzuki Evitara and both the vehicles are manufactured at Suzuki Motor Gujarat facility. They share the same basic architecture, battery technology and electric drivetrain. However, Toyota has positioned the Ebella much higher than its Maruti counterpart.
While the Maruti Evitara is available in multiple variants with two battery pack options and prices range from around Rs 16 lakh to Rs 20 lakh (ex-showroom), the urban cruiser Abella is offered only in a top-spec E3 variant with a 61 kWh battery pack, priced at Rs 23.60 lakh. This means Toyota commands a premium of around Rs 3.5 lakh over the top-spec Evitara, despite both vehicles sharing their underlying hardware.
Additionally, Maruti Evitara is also offered with BaaS, where prices start at Rs 10.99 lakh. No such option has been announced yet with Abella. Toyota appears to be targeting buyers looking for a fully loaded premium EV experience, with features like Level 2 ADAS, panoramic sunroof, JBL audio system, ventilated seats, ambient lighting and connected technologies included in a single variant. It remains to be seen whether customers will be willing to pay an additional premium to match the Maruti Evitara.