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Tata Motors aims to increase car market share to 20% from current 13.4%

By Shivani Singh
Last updated: June 10, 2026
3 Min Read
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new tata sierra sale
new tata sierra sale

Tata Motors is currently the country’s second largest carmaker in terms of volume with 13.4% market share. The company is constantly expanding its portfolio and their updated engines for the current portfolio are also on the afterburner with both ICE (Petrol, Diesel, CNG) and EV lineups.

Now, Tata Motors has confirmed that they aim to increase their market share in both ICE and EV lineups to around 20% by 2030 to capture 1/5 of India’s passenger car segment. The company will increase production capacity at its facilities to boost sales of its existing models and make room for future models.

Market share estimation of Tata Motors

We are halfway through calendar 2026 and we have already seen the start of Sierra ICE deliveries, Punch ICE facelift, Punch EV facelift, Tiago ICE facelift and Tiago EV facelift. The company will soon launch electric versions of its two most iconic nameplates – Sierra EV and Safari EV.

Tata Motors Chairman N Chandrasekaran told some things about the company’s future roadmap and investments in the company’s dealer business planning meeting for the year 2026. He said the Indian passenger vehicle segment could grow to around 60 lakh annual units by 2030, which brings a huge potential for Tata Motors to increase its existing market share.

Car Sales May 2026 - Year by Year
Car Sales May 2026 – Year by Year

The company has set a budget of Rs 35,000 crore in terms of expenditure and investment to take Tata Motors’ annual passenger vehicle production to 12 lakh units per annum and secure around 20% of the market share. Tata’s current PV market share is 13.4% with sales of 59,090 units in May 2026.

what to expect?

He noted that Tata Motors has significantly strengthened its market share in the country with heavy hitters like the Punch and Nexon, while others have also made meaningful contributions. The company is already a leader in the passenger EV segment through strategic early investments while other giants waited and played it safe.

N Chandrasekaran expressed the importance of the role played by the dealer network in sales and after sales service. He also stressed the need to improve customer experience both in sales and after-sales service to achieve its long-term growth ambitions to achieve 20% market share by 2030.

Tata Harrier EV AWD Fearless+ 75
Tata Harrier EV AWD Fearless+ 75

Following the launch of the Sierra EV and Safari EV, the company is expected to introduce the production-spec version of its first Avinya model based on the Cherry Land Rover platform with the new Freelander EV. There could be AWD versions of the Sierra, Altroz ​​EV and others in the pipeline.

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