Ather Energy has announced that its family electric scooter, Rizta, has crossed the 3 lakh sales mark within two years of its launch. Introduced in April 2024 as Ather’s first family-oriented scooter, the Rizta has emerged as the company’s highest-volume selling product and has played a major role in expanding Ather’s presence beyond its traditional strongholds.
Rizta crossed the 1 lakh sales mark within the first 11 months of its launch. This was followed by another 2 lakh units added over the next 11 months, highlighting the strong demand for family-centric electric scooters in India. Ather said Rizta crossed the 2 lakh mark in December 2025 and added the next 1 lakh units in just five months.
Key growth drivers for Ather
According to Ather, Rizta contributed about 76% of the company’s total sales volume in FY26. The scooter has helped the brand strengthen its leadership position in southern India, while also significantly improving its market share in several new regions.
Ather revealed that its market share has grown four times in states like Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Odisha since the launch of Rizta. Based on Vehicle and Telangana Vehicle Online sales data, the company’s share in these markets reportedly increased from 4.1% in Q1 FY25 to 17.3% in Q4 FY26.
Northern states including Punjab, Rajasthan and Uttar Pradesh also saw more than 3x growth in Ather’s market share during the same period. Rijta now accounts for the majority of Ather sales in many of these regions.
Family buyers are increasing demand
Ather said the Rizta has helped bring a wider family audience to the electric scooter segment. Around 70% of the Rizta’s customers are families with children, underlining its positioning as a practical everyday scooter.
The Rizta focuses heavily on comfort and practicality with features like big seat, spacious floorboard and a total storage capacity of 56 litres. This includes 34 liters of under-seat storage and a 22-litre frunk. The scooter is also equipped with features like skidcontrol, theft alert and tow alert.
Ather has also continued to improve the Rizta through software updates. In September 2025, the company introduced a touchscreen interface for the Rizzta Z via OTA update powered by its Etherstack 7 platform. The update was backward compatible and was made available to existing customers as well.
Speaking about the milestone, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said that Rizta’s family-centric positioning has strongly resonated with customers across the country and continues to be the key driver of Ather’s growth.
