Royal Enfield continued its growth momentum in May 2026, recording total sales of 1,03,231 motorcycles. The company reported year-on-year (YoY) growth of 15.43% at 89,429 units sold in May 2025, primarily driven by strong domestic demand for its sub-350cc motorcycle range. The company once again crossed the one lakh monthly sales mark, while exports remained under pressure during the month.
domestic sales increased
Royal Enfield’s domestic sales stood at 94,115 units in May 2026, which is 24.13% higher than 75,820 units sold in May 2025. The share of domestic business in total sales during the month was 91.17%. In contrast, exports declined 33.01% to 9,116 units from 13,609 units sold a year ago. Despite the slowdown in exports, strong domestic demand helped Royal Enfield add 13,802 units to its total sales.
The company’s sub-350 cc portfolio remained the primary growth engine. Sales in this segment grew 18.68% year-on-year to 90,784 units as against 76,492 units sold in May 2025. The category accounted for around 88% of total sales and includes popular models like Classic 350, Hunter 350, Bullet 350 and Meteor 350.
Meanwhile, motorcycles above 350cc witnessed a marginal decline. Sales in the category fell 3.79% to 12,447 units from 12,937 units sold in May 2025. On a month-on-month basis, Royal Enfield sales declined from 1,13,164 units in April 2026 to 1,03,231 units in May 2026, a decline of 8.78%.
Sub-350cc motorcycle sales declined 8.95% in April to 99,703 units, while sales of motorcycles above 350cc declined 7.53% to 13,461 units. Domestic sales declined 9.62% in April to 1,04,129 units, although exports registered a marginal growth of 0.90% to 9,116 units.
Strong start to FY27
For the period April-May 2026, Royal Enfield recorded cumulative sales of 2,16,395 units, up 22.96% from 1,75,988 units sold during the same period last year. Domestic sales increased 30.58% to 1,98,244 units from 1,51,822 units, while exports declined 24.89% to 18,151 units from 24,166 units. The sub-350 cc segment was the major contributor with sales of 1,90,487 units registering a growth of 26.34%. Motorcycles above 350 cc also recorded a marginal growth of 2.75%, taking sales to 25,908 units.
Other highlights from May 2026
Apart from sales, May was also an important month for Royal Enfield. The company launched the new Bullet 650, expanding its popular 650cc lineup while retaining the iconic Bullet styling and character. Royal Enfield also announced plans for a new greenfield manufacturing facility in Tada, Andhra Pradesh. The proposed project will involve an investment of approximately Rs 2,500 crore and is expected to support the brand’s future growth plans in the domestic and international markets.
