Bajaj Auto has launched an updated version of its flagship naked motorcycle, the Pulsar NS400Z, which is now powered by a 349cc engine. With this move, the company has brought the bike under the lower 18% GST slab, resulting in a significant price reduction for buyers.
The updated Pulsar NS400Z is now priced at Rs 1,80,092 (ex-showroom, Delhi). The price of the first model was around Rs 1.94 lakh exh. Bajaj claims that considering the lower ex-showroom price, lower insurance premium and registration costs, customers can avail total savings of up to Rs 24,500.
Lower GST bracket brings down price
The main change with the new NS400Z is its revised engine displacement. By switching to a 349cc engine, Bajaj has strategically placed the motorcycle in the sub-350cc category, which attracts a lower GST rate than larger displacement motorcycles.
This has enabled Bajaj to reduce the total cost of ownership without significant compromise on performance. The company aims to make its flagship Pulsar more accessible to a wider group of buyers.
performance remains strong
Despite the reduction in displacement, the new NS400Z continues to deliver strong performance figures. The 349cc liquid-cooled engine produces 40.6 PS, which maintains a competitive output for the segment. Bajaj also claims a power-to-weight ratio of 247 PS per tonne, which suggests that the performance levels remain largely intact.
The motorcycle is positioned as a versatile offering suitable for both urban riding and highway use. In terms of features, the Pulsar NS400Z remains one of the most loaded motorcycles in its segment. It continues to offer:
– 4 riding modes
– quickshifter
– traction control system
– Dual-channel ABS
-Radial Tire
– Bluetooth-enabled instrument cluster
Positioning and Strategy
With this update, Bajaj is clearly focusing on value-driven performance. By taking advantage of the GST structure, the company has made its flagship Pulsar more price competitive while retaining its core NS DNA – aggressive styling, sharp handling and attractive performance. The move also reflects a broader strategy to democratize performance motorcycling, making high-performance machines more accessible without making any major compromises on output or features.
Sarang Kanade, President – Motorcycle Business Unit, Bajaj Auto Limited.
Said, “Pulsar NS has always stood for accessible performance and adventurous riding experiences. With the new Pulsar NS 400Z powered by a 349 cc engine, we are taking a significant step towards making high-performance motorcycles more attainable. By passing on the benefits of lower ownership costs including the 18% GST benefit, we are offering the same exciting NS experience with a more attractive value proposition. This reinforces our commitment to make Pulsar more inclusive, relevant and innovative today.” For riders ‘definitely adventurous’.
