Audi India has launched the new SQ8 performance SUV in the country at a starting price of Rs 1.77 crore (ex-showroom). The model is brought in as a completely built unit (CBU) and strengthens Audi’s high-performance SUV lineup in India. Bookings have started through the Audi India website and myAudi Connect app for a token amount of Rs 5 lakh, with deliveries starting from April 2026.
Positioned between the standard Q8 and the more extreme RS Q8, the SQ8 offers a balance between everyday utility and performance. It draws power from a 4.0-litre V8 TFSI engine that produces 373 kW (about 500 hp) and 770 Nm of torque. The SUV accelerates from 0-100 kmph in 4.1 seconds and has an electronically limited top speed of 250 kmph.
Audi SQ8 – Features and Design
The new SQ8 features Audi’s signature Singleframe grille with aluminum-look elements and S-specific styling. It gets HD matrix LED headlights with Audi laser light, multiple light signatures and bold road presence. At the rear, the SUV features connected LED tail lamps, a full-width light bar and quad exhaust outlets.
The SUV rides on standard alloy wheels, with optional 22-inch wheels available in multiple designs. It also gets frameless doors, a panoramic sunroof and optional styling packages including Carbon Style and Black Styling Pack. Audi is offering the SQ8 in eight exterior color options which include Mythos Black, Daytona Grey, Glacier White, Escari Blue, Chilli Red, Sakhir Gold, Satellite Silver and Waitomo Blue.
Interior and Features
Inside, the SQ8 offers a sporty yet premium cabin with S-specific details. It features sport seats with Dynamica microfiber and leather upholstery with S embossing. Optional upgrades include Valcona leather seats with ventilation, heating and massage functions.
The cabin is equipped with Audi Virtual Cockpit Plus, MMI Navigation Plus with touch response and Bang & Olufsen 3D premium sound system with 17 speakers and 730 W output. Other features include a flat-bottom sport steering wheel, ambient lighting, wireless charging, powered tailgate and 4-zone climate control system.
Performance and driving dynamics
The SQ8 is equipped with Audi’s quattro all-wheel-drive system with a self-locking center differential. It also gets sport adaptive air suspension with constant damping control and all-wheel steering for better agility. Audi has also equipped the SQ8 with an S-specific sport exhaust system for a distinctive sound profile. Optional features include an upgraded suspension package with active roll stabilization and a sport differential for improved handling.
On the safety front, the SQ8 comes with eight airbags, ABS, electronic stability control, cruise control with speed limiter and Audi Pre Sense Basic. Additional features include parking assistance with a 360-degree camera and multiple driver assistance systems.
