
Land Rover was recently in the news for offering price cuts on the Range Rover SV and Range Rover Sport SV Edition Two, bringing their prices down by up to Rs 75 lakh. This was a result of the India-UK FTA which has reduced the duties from 110% to 30% and will eventually increase to 10% in the coming years.
Now, Land Rover has launched the Range Rover Sport SV (Pure SV), one step below the Range Rover Sport SV version two that was already on sale in India. The launch price is Rs 2.05 crore (ex-sh) and this variant is imported from the UK, eligible for the India-UK FTA. let’s take a closer look.

Range Rover Sport SV
After cutting the prices of Range Rover Sport SV Edition two, Land Rover has launched the standard edition of Range Rover SV. It is called the Range Rover SV (Pure SV) and is one of the most exclusive offerings for India as it gets an India-specific color palette and curated specs like 22-inch forged wheels, black contrast roof, Light Cloud/Ebony Windsor leather and more.
The five color options include green in satin finish, orange in matte finish, blue in gloss finish, purple in matte finish and teal in gloss finish. The sliding panoramic sunroof has also been developed for India. Bookings for the Range Rover Sport Pure SV have opened and deliveries will begin in August 2026.

The key figures of the Range Rover Sport SV come from its engine, which is a 4.4L V8 with a mild hybrid setup. This engine in this vehicle is rated at peak power of 626 bhp and peak torque of 750 Nm. The Range Rover Sport SV is extremely fast as it can accelerate to 100 km/h in just 3.8 seconds even from a standstill.
Other notable elements of the Range Rover Sport SV include 6D Dynamics Suspension with hydraulically interlinked setup (a world first), SV-exclusive luxury and design, body and soul seats, Meridian Signature Sound System, full extended leather upgrades, exceptional craftsmanship and much more.

Jaguar Land Rover India statement
Rajan Amba, Managing Director, JLR India, said: “We are excited to introduce the pure and undiluted version of the new Range Rover Sport SV that represents the final iteration of this high-performance model.
We are witnessing a decisive shift in India’s luxury market – customers now demand high-performance vehicles that offer emotional engagement with the best refinement and capability. For India’s discerning enthusiasts, it is the definitive expression of sports luxury.