Shraddha Kapoor reveals happiness is her superpower in new ad

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In a new advertisement, Shraddha Kapoor reveals that joy is her superpower.
According to the company, “Happy is My Super Power” is a campaign centred on embracing your true self. The company added that while the concept of happiness is controlled by larger forces, Clovia beautifully illustrates how happiness lies within. In addition to television, the brand ambassador will be the face of the brand in a 360-degree campaign that includes digital, cinema, and social media.

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Clovia, India’s direct-to-consumer fashion, lingerie, and personal care brand, has launched a new television advertising campaign featuring Bollywood actor Shraddha Kapoor as its brand ambassador.

Kapoor is featured in the brand’s “Happy is my Superpower”-themed advertising campaign.

According to the company’s press release, the brand ambassador will serve as the face of the brand in a 360-degree campaign across digital, cinema, and social media in addition to television.

According to the company, “Happy is My Super Power” is a campaign centred on embracing your true self. The company added that while the concept of happiness is controlled by larger forces, Clovia beautifully illustrates how happiness lies within.
The film demonstrates that women are expected to be a particular way, which almost always prevents them from being happy. Daily, the urban Indian woman must make difficult decisions, juggling between societal expectations and living life according to her own terms.

Shraddha Kapoor reveals happiness
Shraddha Kapoor reveals happiness

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Subtly, the film challenges societal perceptions and norms that bind women. The television commercial is a celebration of women doing what makes them happy and their unbeatable spirit.
Neha Kant, founder and chief revenue officer, stated, “Kapoor truly embodies the brand’s ethos and has unfathomable mass appeal as a strong, independent, and free-spirited individual. We are confident that through our partnership with Kapoor, we will be able to further alter perceptions and spread a positive message among our target audience.”

“I am thrilled to be associated with Clovia, a company that believes in spreading joy,” said Kapoor. This is a significant step we have taken to normalise conversations that were previously held in whispers.”

“It is undeniable that wearing what you want and owning your appearance can be a great confidence booster. She added, “I am in love with the notion that only you can make yourself happy and that happiness can be your superpower.”

Malhotra said, “We are thrilled to work with Clovia to create and execute the brand’s first-ever television advertising campaign. Having Kapoor on board has breathed new life into the TVC, as she has a strong connection with millennial girls and is able to bring her authentic self to the audience. She is a source of inspiration for many girls who live their lives on their own terms.”

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