It’s official. Prime Day 2026 is on the horizon, with a range of deals promised on June 23 — and we’re already seeing some price drops early.
Originally an Amazon-specific semi-clearance program, Prime Day has grown a lot since Wirecutter first covered it in 2015. Retailers including Walmart, Target, and Best Buy typically offer their own sales to compete with Amazon, expanding the event into summer Black Friday.
For shoppers looking for seasonal favorites, everyday essentials, and everything in between, there’s usually something worth picking up. But as with every sale, not every discount grabs your attention. Whether the product itself fails to meet our experts’ stringent standards, or the price just doesn’t make the grade, being selective works to your advantage.
As Prime Day approaches, we’ve done the work to identify early sales on the best products with great prices for you.